During the morning I started off by creating spreadsheets for the new campaign being run by a local garden supply franchise which is giving away gardening kits to local schools and kindergartens. Each franchise then nominated three local schools or kindergartens that they wished to give the gardening kits to. Some of the franchises had been given the opportunity to then go to the schools and provides the students with tips and advice for how to tend to a garden and how to use the kits that they will be given.

By doing such a relationship is formed within the community which links local businesses doing what they can and helping the local people by giving back to the community.

I then spent the afternoon creating the annual report summary for the third quarter for the local DIY franchises. The report is basically a summary of everything that had occurred in the past quarter for the client and its competitors. It includes an in-depth client service analyse which has been carried out by PR Edge as being the PR and Media representative and liason for the client. It is important to present this to the client to show what they are getting for their money essentially and that by using PR Edge they are getting their moneys-worth and are raising knowledge of their company to the people.

By providing the client with an in-depth competitor analysis it lets them track the improvements and changes they have made over the last quarter so that the client can counter-act what they have done in their own business practises. The analysis included the news coverage, new store openings, marketing and advertising campaigns, commercials, business partnerships and authority/industry ties.

Even the small competitors must be covered in the competitor analysis so that all aspects of the company can be analysed both big and small!




Today I was given the chance to work with two of the other account managers, one being on a financial based account and other being fashion/lifestyle based account. With PR Edge being a community based firm all marketing and client representations are heavily tied to the community. To start off in the morning I drafted a two-week social media community engagement plan, which is basically planning what will appear on all the social media outlets each morning of the following two week period. It must relate to the client‘s basis and be short and eye-grabbing.

The community engagement plan had to take on informal, colloquial language, as no-one wants to read long rambles of professional jargon on their facebook on their coffee break or on the tram on the way to work. Looking at past engagement plans I was able to get a feel for the type of content that was needed to be generated. I was then able to see how the general public had reacted and responded to the previous posts.

I then spent the afternoon researching different media outlets, (magazines, websites, blogs, twitter accounts etc) that could endorse and raise awareness for the client. I developed a mixed lists of blogs that covered fashion and lifestyle content. I then looked at past posts that they had done previously to get a feel for the content that could be generated. Before I knew it, 5:30 had come around and it was time to finish up for the day, jump on the tram and head home.



The day started off without any mistakes or delays. The two connecting trains were up and running, and I managed to catch both on time. I walked into the office today and firstly heard the word MEDIA RELEASES. This got me excited, I was told that today would be spent sending out the media releases for the sporting campaign which was running with the local DIY stores. The media releases involved getting real quotes off the Spokespeople and relaying the information for the local media outlets.

After each media release was completed it was just a matter of emailing each release to the appropriate media outlet nearest the sporting club. It was intending to build community bond with the DIY franchise and the local sporting club. It was suggested that the DIY franchises got behind the sporting club to promote people to be involved in the online voting. Out of all the finalists, there were ten winners with a certain amount of money awarded to them for equipment, training or upgrades to the club.

The voting was seen on social media for the local clubs. Each person could vote once per day, everyday that the competition was running.

Through submitting all media releases to the local media outlets I soon learned the importance of the company’s media kit or contacts list always being updated. If the media kit remains less updated and not updated then the releases don’t get to the public. This is when you might get an error message on your screen from your email that reads, “message undeliverable”. Each media kit or contacts list should contain the contacts name, email address, position and the area which the medium reaches or circulates. I was also shown how different the circulation numbers can change the price of the advertisement or story costs. Such contacts then just replied back to the press release I had sent. It was direct contact with the press and media!!!



So I walked into my first day and scared stiff! I had no clue what to expect or what I was supposed to do or say. I walked up the stairs I had walked up a week before for my interview and it felt like every step I took my shoes were making loud thumping noises. People rushed quickly up and down the stairs. I walked behind the reception desk and entered a new world. It became the world of the unknown, a young hip urban scene in inner city Richmond. People everywhere looking busy. My supervisor then walked towards me and so my first day had begun.

I felt like a small child at school who didn’t know a soul and I didn’t know where to sit or stand. To start off my computer wouldn’t turn on so I had to ring the tech guys. First incompetence of the day for the newbie! Throughout the day I was involved in emailing all the participating stores in the new campaign and promotion happening for the local DIY franchises.

Lunch time came around and by then I thought it was smooth sailing until I progressed to fall over a chair.

As I left all I could think was, hopefully next week is better!

Buying Your First Home: Tips and Techniques


After reading an article in the Herald Sun entitled ‘Double shot at buying property‘, it appears that ‘partnering up to break into the property market is becoming even more popular as the proportion of single buyers dwindles’. I must have missed the memo that states single buyers are dwindling; I can’t say that I know of any single people who have recently purchased property. My university friends and other young adults that I know are already struggling with the costs of everyday living, and I can’t imagine any one of us being in a position to buy a home of our own in the near future.

Nevertheless, I believe that there are ways in which this apparently insurmountable problem can be tackled. As the article explains, ‘while saving a deposit is a tough challenge, first-home buyers should try to build up a deposit of at least 20 per cent so they can avoid hefty costs, including paying lender’s mortgage insurance, which could be thousands of dollars’. Well, that’s a good place to start—while you are living at home, SAVE, SAVE, SAVE! But what else do you need to know and how do you go about buying your first property?

 Surf the net

Facts show that 80 per cent of house sales and searches begin on the Internet. That’s handy, seeing as the whole of Australia now has a smart phone! Picking a specific area or suburb will also make searching for your first home easier by limiting the number of available options. Once you have a house in mind, use Google Maps to find out about nearby amenities, such as that all-important pub, or the primary school you may need in time.

Look at houses within your budget

Only look for houses you know you will be able to afford, from the initial selling price to the electricity, gas and water bills. There is no point in purchasing a massive property when you will not be able to handle all the payments that will inevitably come flying in at a later date.

Virgin Voters

Make an informed choice

Studies suggest that your memory improves after you eat complex carbohydrates. Prior to a day of house hunting, have a big bowl of pasta and lay off the soft drinks. The average number of properties that a buyer will look at in a single day is seven; any more than that and you can expect your brain to be fried! Don’t anticipate seeing twenty or thirty houses in one day—not only is it physically impossible, you won’t remember important details about any of them.

Keep a record of each viewing

Bring a digital camera and take photos of each house so that you can remind yourself of the pluses and minuses of each property at the end of a long day of house hunting. Make a note of their most appealing features. Do you like the location? Is it close to public transport? Is there parking readily available? Do you need a parking permit? Immediately after leaving a house, jot down a few thoughts and rate it out of ten.

View your top choices a second time

After spending a few days exploring your options, you will get a feel for the top two or three homes that meet your requirements—ask to see these houses again. At the second viewing, you may see them through different eyes and notice things that you overlooked the first time. It’s a good idea to take a family member or a friend with you this time, as another pair of eyes may be able to offer further insights.

Be patient

Ideally, buying your first home would be nice and quick—you fall in love with the first house you walk into, then after a 90-day settlement you have moved in. In reality, this scenario is highly unlikely, and it could take anywhere from days to years to complete. After all, a house isn’t like that dress you bought on sale and can return while the tags are still attached within 14 days of purchase; it is a huge financial investment and requires careful consideration.

Make an offer

Once you’ve found your dream home, make an offer within the asking price and be prepared to negotiate with the vendors. This could potentially save you a few thousand dollars. Next, head to the estate agent and sign on the dotted line. Finally, buy a bottle of champagne, start collecting boxes and get packing—moving day will come around before you know it.

Happy house hunting!