DAY FOUR

DAY FOUR:

During the morning I started off by creating spreadsheets for the new campaign being run by a local garden supply franchise which is giving away gardening kits to local schools and kindergartens. Each franchise then nominated three local schools or kindergartens that they wished to give the gardening kits to. Some of the franchises had been given the opportunity to then go to the schools and provides the students with tips and advice for how to tend to a garden and how to use the kits that they will be given.

By doing such a relationship is formed within the community which links local businesses doing what they can and helping the local people by giving back to the community.

I then spent the afternoon creating the annual report summary for the third quarter for the local DIY franchises. The report is basically a summary of everything that had occurred in the past quarter for the client and its competitors. It includes an in-depth client service analyse which has been carried out by PR Edge as being the PR and Media representative and liason for the client. It is important to present this to the client to show what they are getting for their money essentially and that by using PR Edge they are getting their moneys-worth and are raising knowledge of their company to the people.

By providing the client with an in-depth competitor analysis it lets them track the improvements and changes they have made over the last quarter so that the client can counter-act what they have done in their own business practises. The analysis included the news coverage, new store openings, marketing and advertising campaigns, commercials, business partnerships and authority/industry ties.

Even the small competitors must be covered in the competitor analysis so that all aspects of the company can be analysed both big and small!

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DAY THREE

DAY THREE:

Today I was given the chance to work with two of the other account managers, one being on a financial based account and other being fashion/lifestyle based account. With PR Edge being a community based firm all marketing and client representations are heavily tied to the community. To start off in the morning I drafted a two-week social media community engagement plan, which is basically planning what will appear on all the social media outlets each morning of the following two week period. It must relate to the client‘s basis and be short and eye-grabbing.

The community engagement plan had to take on informal, colloquial language, as no-one wants to read long rambles of professional jargon on their facebook on their coffee break or on the tram on the way to work. Looking at past engagement plans I was able to get a feel for the type of content that was needed to be generated. I was then able to see how the general public had reacted and responded to the previous posts.

I then spent the afternoon researching different media outlets, (magazines, websites, blogs, twitter accounts etc) that could endorse and raise awareness for the client. I developed a mixed lists of blogs that covered fashion and lifestyle content. I then looked at past posts that they had done previously to get a feel for the content that could be generated. Before I knew it, 5:30 had come around and it was time to finish up for the day, jump on the tram and head home.

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DAY TWO

DAY TWO:

The day started off without any mistakes or delays. The two connecting trains were up and running, and I managed to catch both on time. I walked into the office today and firstly heard the word MEDIA RELEASES. This got me excited, I was told that today would be spent sending out the media releases for the sporting campaign which was running with the local DIY stores. The media releases involved getting real quotes off the Spokespeople and relaying the information for the local media outlets.

After each media release was completed it was just a matter of emailing each release to the appropriate media outlet nearest the sporting club. It was intending to build community bond with the DIY franchise and the local sporting club. It was suggested that the DIY franchises got behind the sporting club to promote people to be involved in the online voting. Out of all the finalists, there were ten winners with a certain amount of money awarded to them for equipment, training or upgrades to the club.

The voting was seen on social media for the local clubs. Each person could vote once per day, everyday that the competition was running.

Through submitting all media releases to the local media outlets I soon learned the importance of the company’s media kit or contacts list always being updated. If the media kit remains less updated and not updated then the releases don’t get to the public. This is when you might get an error message on your screen from your email that reads, “message undeliverable”. Each media kit or contacts list should contain the contacts name, email address, position and the area which the medium reaches or circulates. I was also shown how different the circulation numbers can change the price of the advertisement or story costs. Such contacts then just replied back to the press release I had sent. It was direct contact with the press and media!!!

Greensborough Italian & Seafood Restaurant

PUBLISHED 26/11/12 ON Weekend Notes

(SOURCE: Cyclonebill – Wikimedia Commons)

I’m a local and I’m never surprised to see people in this place whenever I drive past. I gave this place a try and was glad I did.

The food is traditional home-style Italian cooking.

The pizza is fresh and the cheese melts as you eat it. The spaghetti is hearty, with the right balance of herbs and tomato sauce.

The service is friendly and with a smile.

I often dine here with a friend who has food allergies and the chef always alters the dishes accordingly. This is why my friends and I eat here regularly. It is so nice to be able to go out for dinner without feeling guilty for being a fussy eater.

It always amazes me how big and delicious the meals are and the menu is also reasonably priced.

I would certainly recommend Greensborough Italian & Seafood Restaurant to anyone looking for a great decent sized meal for a good price.

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