Tag Archives: Intern

DAY FIVE

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This morning as I left the house the sun was sunny and I thought today was going to be a good day and it was!

I jumped onto the train and headed into the city. The local DIY franchise and sporting competition had ended and the finalists were being announced in the next few days, all that was left to complete now was to compile media kits for all media outlets in the specific areas so that the client could receive positive media coverage in print, online and radio mediums.  So the morning began with finding all appropriate media mediums in the surrounding areas of the ten local DIY franchises and the club finalists. A media kit as I had learnt earlier on in the first few days was important to be kept updated and recent so that the contacts were always receiving the content the company was sending out on behalf of the client.

It was simple enough to compile the lists of media mediums the hard part came when you had to find an appropriate media contact within the organisation. Some organisations clearly listed such contacts on their websites others had a generic info@ email address. Even by further calling the  organisations they were relentless to release such details and information. It was interesting to see the amount of media outlets that varied from area to area. Even some more remote locations had more media organisations that were running than the larger surburbian areas.

After spending a few hours on preparing comprehensive up to-date media lists, I handed them over to the account manager and was assigned my next task. This included beginning to create the media releases for the finalist of the cash grants given to them by the DIY franchises. As there were ten finalists that meant ten media releases!

In each release it included a quote from the club spokesperson about what receiving the grants would mean to the club and the impact that it would have on the community and the players.

 

Before I knew it the day had come to an end and I knew next week the finalists would be notified and be extremely busy!!!

 

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DAY TWO

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DAY TWO:

The day started off without any mistakes or delays. The two connecting trains were up and running, and I managed to catch both on time. I walked into the office today and firstly heard the word MEDIA RELEASES. This got me excited, I was told that today would be spent sending out the media releases for the sporting campaign which was running with the local DIY stores. The media releases involved getting real quotes off the Spokespeople and relaying the information for the local media outlets.

After each media release was completed it was just a matter of emailing each release to the appropriate media outlet nearest the sporting club. It was intending to build community bond with the DIY franchise and the local sporting club. It was suggested that the DIY franchises got behind the sporting club to promote people to be involved in the online voting. Out of all the finalists, there were ten winners with a certain amount of money awarded to them for equipment, training or upgrades to the club.

The voting was seen on social media for the local clubs. Each person could vote once per day, everyday that the competition was running.

Through submitting all media releases to the local media outlets I soon learned the importance of the company’s media kit or contacts list always being updated. If the media kit remains less updated and not updated then the releases don’t get to the public. This is when you might get an error message on your screen from your email that reads, “message undeliverable”. Each media kit or contacts list should contain the contacts name, email address, position and the area which the medium reaches or circulates. I was also shown how different the circulation numbers can change the price of the advertisement or story costs. Such contacts then just replied back to the press release I had sent. It was direct contact with the press and media!!!

DAY ONE

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DAY ONE:

So I walked into my first day and scared stiff! I had no clue what to expect or what I was supposed to do or say. I walked up the stairs I had walked up a week before for my interview and it felt like every step I took my shoes were making loud thumping noises. People rushed quickly up and down the stairs. I walked behind the reception desk and entered a new world. It became the world of the unknown, a young hip urban scene in inner city Richmond. People everywhere looking busy. My supervisor then walked towards me and so my first day had begun.

I felt like a small child at school who didn’t know a soul and I didn’t know where to sit or stand. To start off my computer wouldn’t turn on so I had to ring the tech guys. First incompetence of the day for the newbie! Throughout the day I was involved in emailing all the participating stores in the new campaign and promotion happening for the local DIY franchises.

Lunch time came around and by then I thought it was smooth sailing until I progressed to fall over a chair.

As I left all I could think was, hopefully next week is better!

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